Today, instead of some arcane chart showing in some complex fashion the simple fact that only excess liquidity drives excess returns, we present something more in tune with the latest bubble du jour: social networking. As part of its social media survey Goldman Sachs asked respondents what is the main reason for people to "log on" to various social networking venues. The answer, by a wide margin, is the expected one: namely to spy, and to compare whether our lives are more boring, less glitzy and exciting, with fewer gadgets, gizmos, smaller houses or cars, and generally more in debt, than our "friends." Of course, the politically correct way of saying this is "to see what my friends are doing." In other words, there is nothing new about social media but a millennia-old regurgitated phenomenon- it is merely a new locus of exhibiting and observing social status, to see and be seen. One which can be enjoyed 24/7. At least, until something better comes along.
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